What is AEP and Why Does It Matter Every Single Year?
- kaedixon8
- Jul 8
- 1 min read
If you've had Medicare for a while, you've probably heard the term AEP — the Annual Enrollment Period. But even long-time Medicare members sometimes wonder: why does this matter every single year?
What is AEP?
The Annual Enrollment Period runs from October 15 through December 7 each year. During this window, you can review your current coverage and make changes for the upcoming year — switching Medicare Advantage plans, moving between Medicare Advantage and Original Medicare, or changing your prescription drug coverage.
Why review every year?
Plans can change their costs, coverage, and provider networks each year
Your health needs may have changed since you last enrolled
New plans may be available in our area that weren't before
A plan that was right for you last year might not be the best fit this year
The bottom line: even if you're happy with your current plan, it's worth a quick annual check-in to make sure it's still your best option. That's exactly what we're here to help with.


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